With over 30 years of experience in coaching and mentoring business owners, Babita is a seasoned expert in business development, strategic marketing, and commercialisation. As the Founder of The Alignment Accelerator, she has helped countless start-ups and SMEs scale to new heights of success.
Babita serves as a coach for companies on the prestigious Accelerate Programme and mentors entrepreneurship students at Cambridge University. She is also a mentor for Barclays Eagle Labs, Raising Starts, and Oxford Innovation Space, making a significant impact on the entrepreneurial ecosystem.
Having started her own successful marketing company in 2003, Babita understands the importance of working directly with business owners. Her passion for growth led her to become a dedicated coach and mentor, helping entrepreneurs to grow their business and themselves in parallel.
Babita's influence goes beyond her advisory roles. She has lectured on entrepreneurial marketing to MBA and Business Studies students and is an advisor to various organisations, including a Venture Capital fund and Global Entrepreneurs Network UK.
Recognised as a Timewise PowerList winner, Babita is known for connecting people, fostering partnerships, and empowering innovators.